The news tie-in was an upsetting truth, but the opportunity to share hopefulness and empowerment with women and girls everywhere was perfect.Įllen and all of us here at Wasabi Publicity were thrilled with the results of this successful PR campaign. Not only did our team’s timely and relevant pitching of “Beauty Bites Beast” lead to impressive national coverage, it also led to a film review in the LA Times that made Ellen’s project eligible for an Oscar nomination. : Beauty Bites Beast Blu-ray : Ellen Snortland, Co-Producer: Ken Gruberman, Executive Producer: Yudit Zicklin-Sidikman, Associate Producer: Lisa Gaeta, Ellen Snortland, Featuring Dolores Huerta, Gavin de Becker, Riane Eisler, Dr. Ultimately, staying on the pulse of breaking news maximizes PR success. Media coverage included Hollywood Reporter, The Wrap, LA Weekly, and the Houston Chronicle. Traditional media also featured the story, Real Health Magazine picked it and the Los Angeles Times reviewed the film. The result: popular online venue Upworthy shared Ellen’s film and community work with their audience of nearly 11 million Facebook fans and NowThis Her did a Facebook Live stream to their audience of over 400,000.
The synergy of breaking news and Wasabi’s timely response gelled perfectly. Our team leveraged the breaking news on sexual assault and responded by placing the empowering message of Ellen’s film in front of key members of the media. Leading up to Ellen’s NYC film launch, Donald Trump’s 1995 off-camera remarks from his Access Hollywood appearance about grabbing women’s genitalia went public. Going back to a very recent piece of history when the topic of sexual assault colored the US presidential race, “Beauty Bites Beast” had a timely response.
If (slot) slot.addService(googletag.Documentarian Ellen Snortland came to my PR firm Wasabi Publicity with the goal of growing public awareness around her new film, “ Beauty Bites Beast: Revealing the Missing Conversations About Ending Violence.” Through a successful breaking news campaign, our team catapulted public awareness of the film and supported Ellen and “Beauty Bites Beast” in qualifying for an Oscar nomination. Ellen Snortlands passionate and affable voice takes the notion of self-defence to a whole new dimension. And I believe she's got it absolutely right. Ellen Snortland's passionate and affable voice takes the notion of self-defence to a whole new dimension. It will light a flame of self-respect in reader after reader. August is joined by Ellen Snortland, lawyer, author, filmmaker and creator of Beauty Bites Beast, to explore the event that prompted her self-defense. It will light a flame of self-respect in reader after reader. 'Beauty Bites Beast is an incendiary book.
Author of The Safety Godmothers & Beauty Bites Beast, now a film. (function (a, d, o, r, i, c, u, p, w, m) 'Beauty Bites Beast is an incendiary book. Ellen Snortland: lawyer, teacher, media & book coach. Celebrating the Beauty that Learns to Fight the Beast: A Roadmap for Women on International Women's Day - The Jerusalem Post
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